Not customized to your specific are – wide area waste of time, August 6, 2017 By D Von (USA) – Verified Purchase(What’s this?) This review is from: Local Now (App) Their use of the term ‘hyper-local’ is absolutely ridiculous. This is basically a loop of a few stories that apply to an ENTIRE metro are. Nothing hyper-local about this. Plus you get the weather channel – AS LONG AS YOU HAVE A SUBSCRIPTION through cable or some other provider. Suggestions for restaurants or entertainment are not local to your area but again Metro wide. So you are getting suggestions for stuff 30-50 miles away depending on how large your Metropolitan area is. Also, the recommendations are limited and appear to be paid for. Traffic again is nowhere near local to your specific zip code and is generic from a national provider for your entire metro area. My experience is that 90% of their ‘HYPER-LOCAL’ content will not be useful to you.